Collaborative Research Design: Working with Business for Meaningful Findings (Hardcover)
Presents a range of contemporary research methods that allow insights into the thoughts and behaviors of business managersOffers cutting-edge research methods as well as new twists on traditional research designsProvides new directions for research that recognise the business community as stakeholders and seek to include them in the research process
Per Vagn Freytag is Professor of Marketing at the University of Southern Denmark. His main area of research is business-to-business marketing, specifically segmentation and portfolio planning, with a focus on dyads and understanding collaboration between firms. Throughout his career he has been heavily involved in substantial knowledge-sharing and collaboration activities between universities and public and private firms.Louise Young is Emeritus Professor of Marketing at the University of Western Sydney and Visiting Professor of Marketing at the University of Southern Denmark. Her main focus is business-to-business marketing and is widely known for her work on trust and cooperation in business relationships. She has also worked in the areas of innovation in networks, idea and resource innovation, the industrial selling process, relationship building through professional networking, alienation in channels of distribution and relational commitment.;