Strategic Marketing and Innovation for Indian Msmes (India Studies in Business and Economics) (Hardcover)
Introduction to MSMEs.- Innovations.- Strategic Marketing.- Issues with respect to Indian MSMES and how to address them?.- Research design.- Pilot study.- Main data collection.- Data analysis.- Inference.- Future MSMEs in India.
R. Srinivasan is Emeritus Professor, Department of Management Studies, Indian Institute of Science, Bangalore, India. After his postgraduate studies in Engineering, he obtained his doctoral degree (Fellow Program) from the Indian Institute of Management, Bangalore. Subsequently, he engaged in postdoctoral training at the University of Leeds, UK. He has more than 35 years of experience in both academia and industry, having served at some of India's most reputed organizations, including Tata Consulting Engineers (TCE), New Delhi, Administrative Staff College of India (ASCI), Hyderabad, and National Institute of Training in Industrial Engineering (NITIE), Mumbai. His nearly 200 research papers have been published in leading international and national journals and he has authored 7 books including "Strategic Business Decisions: A Quantitative Approach", published by Springer. Lohith C.P. is an Assistant Professor at the Department of Mechanical Engineering, Siddaganga Institute of Technology, Tumakuru, India. After completing his Bachelor's degree in Mechanical Engineering, he engaged in postgraduate studies in Product Design and Engineering. He has more than 13 years of experience in academia and is presently pursuing his Ph.D. at the Department of Management Studies, Indian Institute of Science, Bangalore. His research work focuses on the topic, "Impact of Strategic Marketing and Innovation Performance of Indian MSMEs". He has presented many papers at International conferences, many of which have been published in journals of renowned associations such as Institute of Electrical and Electronics Engineers (IEEE), Inderscience and Thomson Reuters.