The Little Know-It-All: Common Sense for Designers (Paperback)
The updated new edition of the handy reference book for designers. What is a meta tag? What kind of measurement is DIN A1? What kind of clearance do you need before using copyrighted material? What does HSDPA mean for smart phones? How do social media influence a marketing mix? This updated new edition of The Little Know-It-All provides the fundamental information designers need to know to thrive in their growing field of practice. It is an indispensable manual of the knowledge currently required of designers as the evolution of media re-defines their role and expands the disciplines in which they must be competent. Divided into the seven chapters Design, Typography, Digital Media, Production, Marketing, Law, and Organization, the book offers concise analysis as well as definitions of unique vocabulary. Written for a global audience, it expounds on various international formats and legalities. With its thematic structure and resourceful index, The Little Know-It-All is a clever and comprehensive collection of essential practical information. Complete with graphics and illustrations supplementing the texts, it is both a stimulating reference book for students and newcomers and a trusty companion for design and media professionals to use in their everyday work.