Marketing in the Digital Era (New Horizons in Management Sciences #9) (Hardcover)

This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.

Product Details ISBN: 9783631745458
ISBN-10: 3631745451
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Publication Date: June 29th, 2018
Pages: 172
Language: English
Series: New Horizons in Management Sciences