Design Thinking for Strategy: Innovating Towards Competitive Advantage (Management for Professionals) (Hardcover)

Design Thinking for Strategy: Innovating Towards Competitive Advantage (Management for Professionals) By Claude Diderich Cover Image

Design Thinking for Strategy: Innovating Towards Competitive Advantage (Management for Professionals) (Hardcover)

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The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.

It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them.

Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.

Product Details ISBN: 9783030258740
ISBN-10: 3030258742
Publisher: Springer
Publication Date: October 15th, 2019
Pages: 219
Language: English
Series: Management for Professionals