Sports Marketing (Paperback)

Sports Marketing By Sam Fullerton Cover Image

Sports Marketing (Paperback)

$125.00


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Formerly published by Chicago Business Press, now published by Sage

Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

Product Details ISBN: 9781948426435
ISBN-10: 1948426439
Publisher: Sage Publications, Inc
Publication Date: October 15th, 2021
Pages: 624
Language: English