Sports Marketing (Paperback)

Sports Marketing By Sam Fullerton Cover Image

Sports Marketing (Paperback)


Special Order—Subject to Availability

Formerly published by Chicago Business Press, now published by Sage

Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

Product Details ISBN: 9781948426435
ISBN-10: 1948426439
Publisher: Sage Publications, Inc
Publication Date: October 15th, 2021
Pages: 624
Language: English