LinkedIn for Personal Branding: The Ultimate Guide (Paperback)

LinkedIn for Personal Branding: The Ultimate Guide By Sandra Long Cover Image

LinkedIn for Personal Branding: The Ultimate Guide (Paperback)


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Make a real impact on LinkedIn

LinkedIn for Personal Branding is truly unique because it provides:

- Strategies on how to position yourself - not just a "how-to" on features

- Dozens of real examples and case studies

- Best practices for each profile section

- Six fresh new chapters about LinkedIn content with examples and strategies

- Writing prompts, ideas, and five persona examples for the About essay (summary)

- Five unique approaches to the work experience section

- Specific advice for job seekers, executives, employees, salespeople, freelancers, and people with a portfolio career

- Ways to measure and improve your personal LinkedIn experience

- Strategies to build and leverage your brand on LinkedIn

- Online Reader Resource website with additional resources and links

Also, you will learn how to:

- Be more easily found via LinkedIn and Google

- Leverage images, videos, links, and new profile sections

- Optimize your profile for search and first impressions

- Attract prospects and employers with your profile and content

- Become a thought leader

- Build social proof with recommendations and endorsements

- Write an impactful headline

- Use best practices for Company page and Groups opportunities

This book is written for:

- Executives and future executives

- Business owners and future business owners

- Students and new grads

- Independent professionals or consultants

- Job seekers

Sandra Long is a LinkedIn expert, consultant, author, and speaker. Her best-selling book is LinkedIn for Personal Branding; The Ultimate Guide. Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called LinkedIn Community: A Super Power Hiding in Plain Sight and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.

Product Details ISBN: 9781938015434
ISBN-10: 1938015436
Publisher: Post Road Consulting
Publication Date: October 28th, 2020
Pages: 264
Language: English