Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics (Hardcover)

Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics By Trevor A. Smith, Kenroy C. Wedderburn Cover Image

Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics (Hardcover)

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Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.

Trevor A. Smith is senior lecturer in marketing and research methods in the Mona School of Business and Management at the University of the West Indies. Kenroy C. Wedderburn is associate professor of finance at Concord University.
Product Details ISBN: 9781793645739
ISBN-10: 1793645736
Publisher: Lexington Books
Publication Date: November 3rd, 2021
Pages: 166
Language: English