Re-Presentation Policies of the Fashion Industry: Discourse, Apparatus and Power (Hardcover)

Re-Presentation Policies of the Fashion Industry: Discourse, Apparatus and Power By Eleni Mouratidou Cover Image

Re-Presentation Policies of the Fashion Industry: Discourse, Apparatus and Power (Hardcover)

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The book studies the way the luxurious fashion develops re-presentational politics by reinvesting symbolic fields such as art and culture, religion and the sacred as well as politics, in other words fields that represent a certain common pattern of life and a common interest. I develop a semiotic approach of the way art exhibitions, print and audiovisual advertising, publishing and distribution politics as well as special ready to wear collaborations with arts such as Jeff Koons reveal the fashion industry's gesture of pretending being a non-commercial structure especially in order to cover up its industrialisation and banalization process.
Eleni Mouratidou: Lecturer in Media and Communication Studies, Paris 13 University - LabSic
Product Details ISBN: 9781786305916
ISBN-10: 1786305917
Publisher: Wiley-Iste
Publication Date: November 3rd, 2020
Pages: 240
Language: English