Creating Ever-Cool: A Marketer's Guide to a Kid's Heart (Hardcover)

Creating Ever-Cool: A Marketer's Guide to a Kid's Heart By Gene del Vecchio Cover Image

Creating Ever-Cool: A Marketer's Guide to a Kid's Heart (Hardcover)

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By achieving what the author terms ever-cool status, brands are able to gain young customers for life.

Product Details ISBN: 9781565542563
ISBN-10: 1565542568
Publisher: Pelican Publishing Company
Publication Date: September 30th, 1997
Pages: 256
Language: English