Intentional Marketing: A Practical Guide for Librarians (Practical Guides for Librarians #51) (Paperback)

Intentional Marketing: A Practical Guide for Librarians (Practical Guides for Librarians #51) By Carol Ottolenghi Cover Image

Intentional Marketing: A Practical Guide for Librarians (Practical Guides for Librarians #51) (Paperback)

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User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.

This book includes:
  • Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensive
  • Step-by-step guides to help define what you are marketing, why you are marketing it, and to whom
  • Ways to identify everyone who affects funding, and how to turn them into stakeholders
  • Ways to increase staff and stakeholder buy-in
  • Examples of successful marketing efforts at other libraries
  • Discussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to determine which to use
  • Model feedback and assessment forms

This book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.
Carol Ottolenghi is Director of Library Services for the Office of the Ohio Attorney General. Previously, she served as the public relations/marketing director of two different public library systems. She also ran the Ohio Humanities Council/American Library Association's Let's Talk About It series in which she shepherded 25 different under-funded libraries each year through every aspect of hosting and publicizing eight to twelve weeks of programming.
Product Details ISBN: 9781538108482
ISBN-10: 1538108488
Publisher: Rowman & Littlefield Publishers
Publication Date: October 15th, 2018
Pages: 188
Language: English
Series: Practical Guides for Librarians