Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (Hardcover)

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior By Hans Ruediger Kaufmann (Editor), Mohammad Fateh Ali Khan Panni (Editor) Cover Image

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (Hardcover)

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In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
Product Details ISBN: 9781522521396
ISBN-10: 1522521399
Publisher: Business Science Reference
Publication Date: January 18th, 2017
Pages: 448
Language: English