E-Marketing in Developed and Developing Countries: Emerging Practices (Hardcover)

E-Marketing in Developed and Developing Countries: Emerging Practices By Hatem El-Gohary (Editor), Riyad Eid (Editor) Cover Image

E-Marketing in Developed and Developing Countries: Emerging Practices (Hardcover)

By Hatem El-Gohary (Editor), Riyad Eid (Editor)

$185.00


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While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice's aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
Product Details ISBN: 9781466639546
ISBN-10: 1466639547
Publisher: Business Science Reference
Publication Date: April 30th, 2013
Pages: 374
Language: English