Tokidoki: The Art of Simone Legno (Hardcover)
tokidoki, which translates to “sometimes” in Japanese, is an internationally-recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s Chief Creative Officer, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships. For more information, please visit www.tokidoki.it
Pooneh Mohajer, an entrepreneur at heart who sold her first company Hard Candy Inc. to LVMH, Moët Hennessy Louis Vuitton SA, is the cofounder and chief executive officer of tokidoki. Pooneh received her Juris Doctor from California Western School of Law and her BA from Vanderbilt University. Pooneh’s passion is making a positive impact on the hearts and minds of others by sharing Simone Legno’s art and creativity with the world.