Tokidoki: The Art of Simone Legno (Hardcover)

Tokidoki: The Art of Simone Legno By Simone Legno, Pooneh Mohajer Cover Image

Tokidoki: The Art of Simone Legno (Hardcover)


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Celebrate the history and explore the unique universe of tokidoki in this nearly 400-page monograph

tokidoki, which translates to “sometimes” in Japanese, is an internationally-recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s Chief Creative Officer, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships. For more information, please visit

Simone Legno, who was born in Rome, Italy, is the cofounder and chief creative officer of tokidoki. Legno, who has always had a deep love of Japan and a fascination with world cultures, chose the word tokidoki because he feels “everyone waits for moments that change one’s destiny, by chance or by meeting a new person.” Legno has become a sought-after speaker around the world at museums, universities, and conferences, including at MOCA, the Adobe MAX conference, Berlin Flash Film Festival, ArtCenter College of Design, the Apple store in Osaka, Istituto Europeo di Design, STGCC, and Graphika Manila. While the company is based in Los Angeles, he recently moved to Tokyo with his family. 
Pooneh Mohajer, an entrepreneur at heart who sold her first company Hard Candy Inc. to LVMH, Moët Hennessy Louis Vuitton SA, is the cofounder and chief executive officer of tokidoki. Pooneh received her Juris Doctor from California Western School of Law and her BA from Vanderbilt University. Pooneh’s passion is making a positive impact on the hearts and minds of others by sharing Simone Legno’s art and creativity with the world.  
Product Details ISBN: 9781419757112
ISBN-10: 1419757113
Publisher: Cernunnos
Publication Date: July 25th, 2023
Pages: 368
Language: English