The Ultimate Neuromarketing Research Guide: Neuroscience, Methods, and Ethics (Paperback)

The Ultimate Neuromarketing Research Guide: Neuroscience, Methods, and Ethics By Christophe Morin  Cover Image

The Ultimate Neuromarketing Research Guide: Neuroscience, Methods, and Ethics (Paperback)

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This guide provides critical help to anyone interested in neuromarketing research. It covers basic neuroscience principles as well as a clear and simple description of the pros and cons of each research method currently used to collect neurophysiological data to assess the effectiveness of marketing stimuli. Unlike a traditional textbook, this guide is written by a foremost researcher in neuromarketing and media psychology. Not only do you get the practical information you expect but you will also learn a very successful persuasion theory recently introduced by the author in a new book published by Wiley in 2018 entitled "The Persuasion Code" and co-authored by Patrick Renvoise.
Product Details ISBN: 9781070732237
ISBN-10: 1070732230
Publisher: Independently Published
Publication Date: May 28th, 2019
Pages: 74
Language: English