Creative Action in Organizations: Ivory Tower Visions and Real World Voices (Hardcover)

Creative Action in Organizations: Ivory Tower Visions and Real World Voices By Cameron M. Ford (Editor), Dennis A. Gioia (Editor) Cover Image

Creative Action in Organizations: Ivory Tower Visions and Real World Voices (Hardcover)

By Cameron M. Ford (Editor), Dennis A. Gioia (Editor)

$162.00


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Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.
Product Details ISBN: 9780803953499
ISBN-10: 0803953496
Publisher: Sage Publications, Inc
Publication Date: July 19th, 1995
Pages: 424
Language: English