Quantitative Models in Marketing Research (Hardcover)

Quantitative Models in Marketing Research By Philip Hans Franses, Richard Paap Cover Image

Quantitative Models in Marketing Research (Hardcover)

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This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.
Product Details ISBN: 9780521801669
ISBN-10: 0521801664
Publisher: Cambridge University Press
Publication Date: August 27th, 2001
Pages: 222
Language: English