Sensory Marketing (Hardcover)

Sensory Marketing By B. Hultén, N. Broweus, M. Van Dijk Cover Image

Sensory Marketing (Hardcover)

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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Product Details ISBN: 9780230576575
ISBN-10: 0230576575
Publisher: Palgrave MacMillan
Publication Date: May 21st, 2009
Pages: 183
Language: English