The Soviet Dream World of Retail Trade and Consumption in the 1930s (Consumption and Public Life) (Hardcover)
In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing and also endorsed Soviet consumerism. How did the Stalinist regime reconcile retailing and consumption with socialism? This book examines the discourses that the Stalinist regime's new approach to retailing and consumption engendered.
AMY RANDALL is Assistant Professor of History at Santa Clara University, USA.
"The Soviet Dream World is an excellent contribution to studies of Soviet trade and consumption and a great read for undergraduate, graduate students, scholars, and the general public interested in Soviet history and the history of consumerism." -- Elena A. Osokina, University of South Carolina "Randall’s book, therefore, makes a welcome and timely contribution to the emerging literature on Soviet consumption, living standards and everyday life in the 1930s. . .The book as a whole is likely to have a broad appeal. It will find a readership amongst specialist researchers and undergraduate students alike." -- Melanie Ilic, University of Gloucestershire