Understanding Personalisation: New Aspects of Design and Consumption (Paperback)

Understanding Personalisation: New Aspects of Design and Consumption By Iryna Kuksa, Tom Fisher, Anthony Kent Cover Image

Understanding Personalisation: New Aspects of Design and Consumption (Paperback)

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Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker's control versus the consumer's freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services.

The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.

Product Details ISBN: 9780081019870
ISBN-10: 0081019874
Publisher: Chandos Publishing
Publication Date: August 25th, 2022
Pages: 282
Language: English